In today’s world of inter-connectedness, more and more people of all ages are using social media platforms to get their news and stay up-to-date with organizations they know and trust. Local governments can take advantage of social media before disaster strikes by building a trustworthy presence online. Knowing how your audience is, where they go for information, and how to win their trust are the keys to effective communication.

Communicate clearly and efficiently using plain language ensures your community knows exactly where to go for accurate information when they need it.

Know your audience. 70% of people 50+ use Facebook while most Millennials are on Instagram and TikTok.

Practice Plain Language. Many words leave room for much confusion. Say it well with as few words as possible.

Listen well. Gather information to understand what is happening, and then respond positively and accurately.

How are you using Social Media to help your community?